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The story of transformation from a failure to start. In 2011, Bruno Guillon, michael kors designer managing director of Hermes switched to designer michael kors as CEO, he developed a series of high-end line plans Mulberry, such as a significant price increase, trying to replicate a new Hermes. But in the operating rules in luxury, from end to end of the transition difficult and hard, designer handbags it is easy to create and old customers deserted, new customers and despise the embarrassing situation. Mulberry internally Guillon's play is full of differences and disputes, designer purses and eventually led to the 2013 departure of creative director Emma Hill.

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